About Us
As Hip Hop continues to evolve, the gap between “the real” and what profits widens, and it has become harder and harder to preserve true Hip Hop. Over time, the game has become more diluted, which is why HHJ founders Bobby Jones and Niyi Sobo decided to create an apparel brand and online magazine that highlights the treasures of historic and present day Hip Hop, leaving the rest to “popular culture.

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